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Groundwork — Custom Digital Builds

Built once. Built right.

Groundwork builds custom web apps, sites, and digital products on a modern production stack — engineered by someone who finishes what he starts, and builds foundations that actually hold.

Start your build →See our work →

Most custom builds are either overpriced agency projects that stall halfway, or cheap template jobs that fall apart the moment they meet real users. Businesses end up paying twice — once for the broken version, and again for the rebuild.

Groundwork is the alternative. We build production-grade web apps, websites, mobile apps, and digital products on a modern stack — Supabase, Next.js, React, Vercel, and Stripe — with authentication, payments, real-time data, and custom functionality engineered in from day one. Not a prototype. Not a demo. A real system.

This includes website revamps and rebuilds — but done properly. We don't patch over another developer's mess or inherit legacy problems; we rebuild clean, on solid foundations, so what you own actually works and keeps working. Everything we build is yours: your code, your infrastructure, no vendor lock-in, no black boxes.

Who it's for

Built for

  • Founders with a real idea and no technical co-founder
  • SMEs who need a genuine digital product, not a template
  • Businesses burned by agencies that delivered half-built work
  • Companies whose current site or app is holding them back

The problem we solve

The gap between a demo and a production system is everything a client can't see — auth, data integrity, security, scalability, and the discipline to finish. Most builds fail on exactly those invisible things, which is why so many businesses end up rebuilding within a year.

What you're actually buying

A production-ready system that works, scales, and won't need rebuilding in twelve months.

What we do

What we do

Web App Builds

Full-stack applications on Supabase, Next.js, React, and Vercel — authentication, payments via Stripe, real-time data, custom mapping, and automated email, production-grade from day one.

Website Design & Build

Brand-ready, high-performance websites built custom — fast, responsive, SEO-sound, and yours to own. Not a template with your logo dropped in.

Website Revamps

Rebuilds and modernisation of existing sites — including Shopify and website-platform stores — brought up to production standard. Rebuilt clean, never patched over legacy mess.

Mobile Apps & PWAs

Cross-platform mobile applications and progressive web apps built on a modern stack, connected to real backends and ready to ship.

Internal Tools & SaaS

Custom internal systems, admin dashboards, and client-facing SaaS foundations — the operational software your business actually needs, built to scale.

Landing Pages

High-converting, fast-loading landing pages built and deployed — for campaigns, launches, or standalone offers.

How we do it

How we do it

A build is only as good as the thinking behind it. Groundwork follows an architecture-first process — the same discipline that comes from delivering complex projects in the real world — so what gets built is right the first time.

  1. Scope

    We define exactly what's being built, the dependencies, and the sequence — before a line of code is written.

  2. Architect

    We design the data model, auth, integrations, and structure so the foundation holds as the product grows.

  3. Build

    We build on a modern production stack with clean, maintainable, fully-owned code.

  4. Test

    Real scenarios, edge cases, and device coverage — verified before launch, not after.

  5. Deploy & Handover

    Deployed to production, documented, and handed over in full. Your code, your infrastructure, no lock-in.

Why it pays

Production-ready from day one — not a prototype you'll outgrow

Modern, scalable stack — Supabase, Next.js, Vercel, Stripe

Fully owned — no vendor lock-in, no black boxes, your code

Tools we work with

Tools we work with

  • Supabase / PostgresBackend, authentication, real-time data, and row-level security for production apps.
  • Next.js / ReactModern, fast, maintainable front-end and full-stack framework for web and app builds.
  • VercelProduction deployment, edge performance, and reliable hosting.
  • StripePayments, subscriptions, and billing integrated properly and securely.
  • React Leaflet / MappingCustom, from-scratch mapping built into apps where location is core.
  • ShopifyStore revamps, theme rebuilds, and unlocking hidden functionality on existing stores.
  • Resend / EmailTransactional and automated email wired into the product.

Selected work

Featured

Spread.co

Spread.co

A fully custom SaaS platform for an organic grocer, built on Supabase and deployed on Vercel. PostGIS region polygons with per-region capacity gating and worldwide smart address lookup, a Stripe-synced subscription tier builder and checkout, an inbuilt CMS for the marketing and policy pages, and Make and Resend lifecycle email from abandoned cart through weekly reorder.

organic-grocerpostgisgeocodingstripesubscriptions
View more →Visit the live site ↗
Featured

ZOLA Look

ZOLA Look

First client. A Shopify fashion store whose theme editor the previous developer had locked into hidden regions — unlocked completely and handed back to the owner, then revamped: light and dark across the store, corrected product and shop typography, a location-detecting global currency converter, and Meta, TikTok and Google Ads aggregated into Shopify alongside the brand's own social accounts.

shopifytheme-editortypographydark-modecurrency-converter
View more →Visit the live site ↗
Where this crosses over

Where this crosses over

The crossover principle is verb-based, not tool-based. What the client needs done to a tool determines which service it belongs to:

  • Building / coding / architecting from scratch → Groundwork
  • Connecting / automating / orchestrating between tools → Tempo
  • Strategising / designing / governing before either → Compass

Once it's built, need the tools connected and the manual work automated? That's Tempo — automation and workflow systems.

Not sure what to build yet, or how the architecture should be structured? That's Compass — strategy and system architecture before the build begins.

The distinction is the verb: building a Notion system, a Supabase backend, or a custom CRM from scratch is Groundwork. Connecting those same tools and automating between them is Tempo. What you need done decides where it sits.

The difference between a demo and a product is everything you can't see.

Tell us what you're building. We'll build it properly — the first time.

Start your build →See our work →